Since \(f(0)=0\text{,}\) we may write \(f(z)=zg(z)\) where \(g(z)\) is analytic on \(B_1(0)\text{.}\) Since \(\abs{f(z)}\leq 1\) for all \(z\in B_1(0)\text{,}\) we have
\begin{equation*}
\abs{g(z)}\leq \frac{1}{\abs{z}}
\end{equation*}
for all \(z\ne 0\text{.}\) Given any \(r\in (0,1)\text{,}\) since \(g\) is analytic, on \(K=\overline{B}_r(0)\) the function \(\abs{g}\) attains its maximum value on the boundary \(\partial K\text{.}\) Since \(\abs{g(z)}\leq \frac{1}{r}\) on \(\partial K\text{,}\) we conclude that \(\abs{g(z)}\leq \frac{1}{r}\) for all \(z\in \overline{B}_r(0)\text{.}\) Since this is true for all \(r\in (0,1)\text{,}\) we conclude that \(\abs{g(z)}\leq 1\) for all \(z\in B_1(0)\text{.}\) Since \(f(z)=zg(z)\text{,}\) it follows that \(\abs{f(z)}\leq \abs{z}\) for all \(z\in B_1(0)\text{.}\) Lastly, since \(f'(z)=g(0)\text{,}\) we see that \(\abs{f'(z)}\leq 1\text{.}\)
Lastly, if there is an element
\(z\in B_1(0)\) satisfying
\(\abs{f(z)}=\abs{z}\text{,}\) or if
\(\abs{f'(0)}=\abs{g(0)}\text{,}\) then
\(\abs{g}\) attains an absolute maximum value of 1 on
\(B_1(0)\text{.}\) By
Theorem 1.26.8 we must have
\(g\) a constant function of modulus 1. It follows that
\(g(z)=e^{i\alpha}\) for some
\(\alpha\in \R\text{,}\) and thus
\(f(z)=e^{i\alpha}z\text{,}\) as claimed.